A candy maker wants its bars in every gas station, grocery and vending machine it can reach. Which distribution strategy is this?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 8.4, "Marketing Channel Strategies". Written to OAE Marketing (026) framework, competency 0005
A coffee chain sorts its customers into daily buyers, weekend buyers and one-time visitors, by how they act toward its products. Which kind of market segmentation is this?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 5.2, "How Markets Are Segmented". Written to OAE Marketing (026) framework, competency 0003
A company keeps a record of each customer's purchases and contacts so that it can manage, analyze and improve its dealings with customers. What is this strategic process called?Wikipedia, "Customer relationship management". Written to OAE Marketing (026) framework, competency 0001
A firm notices that sales of its trail mix are falling and decides to commission research. What is step 1 of the marketing research process?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 10.2, "Steps in the Marketing Research Process". Written to OAE Marketing (026) framework, competency 0002
Show all 50 questions (46 more)
Domain I: Marketing principles, continued
A grocer prices milk below its minimum profit margin, expecting shoppers who come for the milk to buy other, more profitable goods. What is the milk in this plan?Wikipedia, "Loss leader". Written to OAE Marketing (026) framework, competency 0004
A maker of reusable water bottles enters a crowded market at a price well below its rivals', aiming to reach many buyers quickly and get them talking. Which pricing strategy is this?Wikipedia, "Penetration pricing". Written to OAE Marketing (026) framework, competency 0004
A new snack is now visibly present in the market, has habitual consumers and shows quick growth in sales. Which stage of the product life cycle is it in?Wikipedia, "Product life-cycle management (marketing)". Written to OAE Marketing (026) framework, competency 0004
A shop owner can change what she stocks, what she charges, where she sells and how she promotes it. What is this set of controllable elements called?Wikipedia, "Marketing mix". Written to OAE Marketing (026) framework, competency 0001
A sportswear firm aims its product features, marketing efforts and pricing at city runners aged 18 to 30. What is this group of customers called?Wikipedia, "Target market". Written to OAE Marketing (026) framework, competency 0003
Before opening a second shop, a baker studies census tables on household income in her county. Which kind of data is she using?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 10.2, "Steps in the Marketing Research Process". Written to OAE Marketing (026) framework, competency 0002
Which channel member sells goods mainly to retailers and to industrial, commercial or institutional users, and not to end consumers?Wikipedia, "Wholesaling". Written to OAE Marketing (026) framework, competency 0005
Domain II: Sales, promotions and merchandise control 13
A cereal maker offers grocery chains discounts and display allowances so that the chains stock and feature its new cereal. Which promotion strategy is this?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 11.7, "Sales Promotions". Written to OAE Marketing (026) framework, competency 0008
A clothing store fixes tags to its jackets that set off an alarm at the door if a jacket leaves without the tag being deactivated. What is this loss prevention technology called?Wikipedia, "Retail loss prevention". Written to OAE Marketing (026) framework, competency 0011
A commuter's old bicycle breaks, and she realizes she needs a new way to get to work. Which stage of the buyer decision process is this?Wikipedia, "Buyer decision process". Written to OAE Marketing (026) framework, competency 0006
A retail chain sends each store a plan that specifies where each product sits on the shelves and fixtures and how much space it gets. What is this plan called?Wikipedia, "Planogram". Written to OAE Marketing (026) framework, competency 0009
A salesperson asks a shopper questions about how she will use a laptop and then shapes the pitch around the needs she names. Which selling strategy is this?Principles of Marketing v. 2.0 (Saylor Academy open textbook), section 13.2, "Customer Relationships and Selling Strategies". Written to OAE Marketing (026) framework, competency 0006
A salesperson asks, 'Would you prefer that in red or blue?', giving the prospect two options that both end in a sale. Which closing technique is this?Wikipedia, "Closing (sales)". Written to OAE Marketing (026) framework, competency 0006
A store wants local newspapers and stations to report its grand reopening. Which official statement does it deliver to members of the news media?Wikipedia, "Press release". Written to OAE Marketing (026) framework, competency 0009
A store's records show 500 units of an item, but a physical count finds 480. In accounting, what is it called when a retailer has fewer items in stock than the inventory list expects?Wikipedia, "Shrinkage (accounting)". Written to OAE Marketing (026) framework, competency 0010
A trucking company picks up a store's order at the factory and issues a document that acknowledges receipt of the cargo for shipment. What is this document?Wikipedia, "Bill of lading". Written to OAE Marketing (026) framework, competency 0010
A week after selling a washing machine, a salesperson phones the buyer to ask how it is working. What is this follow-up step meant to do?Wikipedia, "Personal selling". Written to OAE Marketing (026) framework, competency 0007
After a presentation, a customer objects that a mattress costs too much. How should a salesperson treat objections like this one?Wikipedia, "Personal selling". Written to OAE Marketing (026) framework, competency 0007
What does shoplifting usually involve?Wikipedia, "Shoplifting". Written to OAE Marketing (026) framework, competency 0011
Which element of the promotional mix is the paid presentation and promotion of ideas, goods or services by an identified sponsor in a mass medium?Wikipedia, "Promotional mix". Written to OAE Marketing (026) framework, competency 0008
Domain III: Economics, business and entrepreneurship 14
A florist owns her shop alone as a sole proprietorship, and the shop falls behind on what it owes a supplier. Which drawback of this structure does the Small Business Administration name?U.S. Small Business Administration, "Choose a business structure". Written to OAE Marketing (026) framework, competency 0014
A marketer wants to follow how the prices that households pay are changing. Which measure is calculated as the weighted average price of a market basket of consumer goods and services?Wikipedia, "Consumer price index". Written to OAE Marketing (026) framework, competency 0012
A national government imposes a tariff on imported bicycles. What is a tariff, and who pays it?Wikipedia, "Tariff". Written to OAE Marketing (026) framework, competency 0012
A shop owner draws on a line of credit, repays part and borrows again up to her limit, with no fixed number of payments. Which type of credit is this?Wikipedia, "Revolving credit". Written to OAE Marketing (026) framework, competency 0016
A store represents a returned, used blender as new. How does Ohio's Consumer Sales Practices Act class a supplier's representing that goods are new or unused when they are not?Ohio Revised Code, section 1345.02. Written to OAE Marketing (026) framework, competency 0018
An economy has private businesses and also nationalized government services. Which kind of economic system is this?Wikipedia, "Mixed economy". Written to OAE Marketing (026) framework, competency 0013
Businesses and consumers must choose because only a finite amount of resources exists to produce limited amounts of each good. What is this basic economic fact called?Wikipedia, "Scarcity". Written to OAE Marketing (026) framework, competency 0013
By the Consumer Financial Protection Bureau, what is a credit score?Consumer Financial Protection Bureau, "What is a credit score?". Written to OAE Marketing (026) framework, competency 0016
Does the federal Magnuson-Moss Warranty Act require every consumer product to carry a warranty?Wikipedia, "Magnuson–Moss Warranty Act". Written to OAE Marketing (026) framework, competency 0018
In franchising, a franchisor licenses its know-how, procedures and the right to sell its branded products to a franchisee. What does the franchisee do in return?Wikipedia, "Franchising". Written to OAE Marketing (026) framework, competency 0015
The Small Business Administration sorts most business plans into two common categories. Which are they?U.S. Small Business Administration, "Write your business plan". Written to OAE Marketing (026) framework, competency 0015
Under Ohio's home solicitation sales law, the notice of cancellation attached to the contract tells the buyer that the sale may be cancelled without penalty within how long?Ohio Revised Code, section 1345.23. Written to OAE Marketing (026) framework, competency 0018
Which business structure does the Small Business Administration say lets an owner take advantage of the benefits of both the corporation and the partnership structures?U.S. Small Business Administration, "Choose a business structure". Written to OAE Marketing (026) framework, competency 0014
Which term names the process through which new employees acquire the knowledge, skills and behaviors they need to become effective members of an organization?Wikipedia, "Onboarding". Written to OAE Marketing (026) framework, competency 0017
Domain IV: Employment, communication and problem solving 12
A buyer pays $40 for a jacket and prices it with a markup of 60% over cost. What is the selling price?Wikipedia, "Markup (business)". Written to OAE Marketing (026) framework, competency 0022
A clerk tells a co-worker calmly and confidently that she cannot cover a third extra shift, without attacking him. Which quality of communication is she showing?Wikipedia, "Assertiveness". Written to OAE Marketing (026) framework, competency 0021
A manager hears out an upset employee, then paraphrases what she heard and asks an open-ended question. Which communication technique is this?Wikipedia, "Active listening". Written to OAE Marketing (026) framework, competency 0021
A résumé is typically limited to one or two pages. Which experiences and qualifications should it highlight?Wikipedia, "Résumé". Written to OAE Marketing (026) framework, competency 0019
A retailer's computer sends purchase orders straight to a supplier's computer in a standardized electronic format, with no paper. What is this exchange called?Wikipedia, "Electronic data interchange". Written to OAE Marketing (026) framework, competency 0023
A school T-shirt stand has fixed costs of $450. Each shirt sells for $15 and costs $6 to print. How many shirts must the stand sell to reach the break-even point?Wikipedia, "Break-even point". Written to OAE Marketing (026) framework, competency 0022
A store manager assumes that her sales staff are internally motivated, enjoy their jobs and work to better themselves without a direct reward. Which theory of management do her assumptions match?Wikipedia, "Theory X and Theory Y". Written to OAE Marketing (026) framework, competency 0020
A student prepares a reverse chronological résumé for a retail job. Which position does this format list first?Wikipedia, "Résumé". Written to OAE Marketing (026) framework, competency 0019
DECA's National Advisory Board shows how a marketing program can work with industry. Who sits on it, and what do they provide?Wikipedia, "DECA (organization)". Written to OAE Marketing (026) framework, competency 0024
The student organization that the framework names for marketing education is DECA. What did its name formerly stand for?Wikipedia, "DECA (organization)". Written to OAE Marketing (026) framework, competency 0024
Which kind of software would a marketing student use to generate the page layout of a printed sale flyer with text and images?Wikipedia, "Desktop publishing". Written to OAE Marketing (026) framework, competency 0023
Which of these does Herzberg's two-factor theory class as a motivator, a source of positive satisfaction that arises from the job itself?Wikipedia, "Two-factor theory". Written to OAE Marketing (026) framework, competency 0020
How this list was compiled: Our own questions, written to the assessment framework for Ohio Assessments for Educators field 026, Marketing, read 2026-10-14 on the program's site (https://www.oh.nesinc.com/CONTENT/STUDYGUIDE/OH_SG_OBJ_026.htm; test page https://www.oh.nesinc.com/TestView.aspx?f=HTML_FRAG/OH026_TestPage.html): 100 multiple-choice questions in 120 minutes, passing score 220; Marketing Principles (competencies 0001 to 0005, 22%), Sales, Promotions, and Merchandise Control (0006 to 0011, 25%), Economics, Business, and Entrepreneurship (0012 to 0018, 28%) and Employment, Communication, and Problem-Solving Skills (0019 to 0024, 25%). The bank holds 11, 13, 14 and 12 questions. Every fact was read on 2026-10-14 in the page the question names: sections 1345.02 and 1345.23 of the Ohio Revised Code, the Small Business Administration, the Consumer Financial Protection Bureau, the open textbook Principles of Marketing, or the named Wikipedia article. The two arithmetic answers were worked through a second time. Licence: Questions, choices and explanations are original work of this site.
How it works
This free OAE Marketing practice test has 50 questions of our own, shared among the four domains of assessment 026 by their published weights. It is unofficial and not affiliated with the Ohio State Board of Education or Evaluation Systems, Pearson.
Read the full guide
What OAE Marketing (026) covers
By the framework at oh.nesinc.com, read October 14, 2026, the questions weigh Marketing Principles 22%, Sales, Promotions, and Merchandise Control 25%, Economics, Business, and Entrepreneurship 28%, and Employment, Communication, and Problem-Solving Skills 25%. This bank holds 11, 13, 14 and 12.
Ohio law in the answers
Two questions come from the Ohio Revised Code: the three business days a buyer has to cancel a home solicitation sale, and why passing off used goods as new is a deceptive act under the Consumer Sales Practices Act.
Pace
Against the clock, this page's 50 questions run 60 minutes, the real test's 1.2 minutes for each.
Questions and answers
Is this OAE Marketing practice test free?
Yes, with no sign-up. The questions were written for this site from the published framework, and every explanation names a public source: the Ohio Revised Code, the Small Business Administration, an open marketing textbook or a Wikipedia article. None is taken from the real assessment.
Does the OAE Marketing test have math?
Yes. Competency 0022 of the framework covers percentages, such as markups and discounts, and everyday operations such as making correct change. Two questions here practice a markup over cost and a break-even point.
How many questions are on the OAE Marketing test?
100 multiple-choice questions, by the test page for Marketing (026). The appointment lasts 2 hours and 15 minutes, of which 15 minutes are a tutorial, and no reference materials are provided.
What is the passing score for OAE Marketing?
A scaled 220. The program reports total scores between 100 and 300, and the State Board of Education decides the minimum that passes.
Which Ohio license needs the Marketing test?
The program's table lists Marketing (026) under the Career-Technical Baccalaureate (4–12) license, beside the Assessment of Professional Knowledge for Middle Childhood (002) or Adolescence to Young Adult (003).