A boutique writes 'a national chain is opening two blocks away' into its SWOT analysis. Where does that entry belong?Wikipedia, SWOT analysis. Written to TExES Marketing 6–12 (275) Domain I, competency 003
A marketing director hands her team a campaign brief and leaves every decision about how to finish the work to them. Which leadership style is this?Wikipedia, Leadership style. Written to TExES Marketing 6–12 (275) Domain I, competency 001
A partner store pulls a toy from its shelves after a federal recall for a choking hazard. Which independent federal commission was set up to protect the public against unreasonable risks of injury from consumer products?15 U.S.C. 2053, Consumer Product Safety Commission (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain I, competency 001
A print shop's five workers used to finish 400 posters in a day. After new equipment arrives, the same five workers finish 500 posters in the same hours. Which economic measure has risen by a quarter?Wikipedia, Productivity. Written to TExES Marketing 6–12 (275) Domain I, competency 002
Show all 50 questions (46 more)
Foundations of marketing, continued
A sneaker goes viral and shoppers want more pairs at every price, while the makers' supply does not change. What happens to the equilibrium price and the equilibrium quantity?Wikipedia, Supply and demand. Written to TExES Marketing 6–12 (275) Domain I, competency 002
A sporting goods store sells a new tent with no written warranty, and the tent leaks in the first light rain. Under the Uniform Commercial Code, which protection does the buyer still have?Uniform Commercial Code §2-314, Implied Warranty: Merchantability (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain I, competency 003
A store spends $4,000 on a local advertising campaign, and the campaign brings in $5,000 of profit before the cost of the ads is taken out. Taking return on investment as net income over the amount invested, what is the campaign's ROI?Wikipedia, Return on investment. Written to TExES Marketing 6–12 (275) Domain I, competency 003
An advertising agency with 60 employees turns down a qualified applicant because he is 58 years old. Which federal agency enforces the laws against that kind of job discrimination?U.S. Equal Employment Opportunity Commission, Overview. Written to TExES Marketing 6–12 (275) Domain I, competency 001
In the chronology of U.S. business cycles kept by the National Bureau of Economic Research, what is the period between a peak of economic activity and the trough that follows it?National Bureau of Economic Research, Business Cycle Dating. Written to TExES Marketing 6–12 (275) Domain I, competency 002
Texas charges a 6.25 percent state sales tax, and local jurisdictions may add up to 2 percent more. What is the most sales tax a school store in Texas could have to collect on a $40 taxable jacket?Texas Comptroller of Public Accounts, Sales and Use Tax. Written to TExES Marketing 6–12 (275) Domain I, competency 001
Two graduates opening a mobile coffee cart want their homes and savings kept out of reach if the business is sued, and they want profits to pass to their personal income without corporate tax. Which structure does the Small Business Administration describe this way?U.S. Small Business Administration, Choose a business structure. Written to TExES Marketing 6–12 (275) Domain I, competency 003
Two rival uniform suppliers agree that one will sell only north of the river and the other only south, so that neither has to cut its prices. Which federal law declares such a combination in restraint of trade illegal?15 U.S.C. 1, Sherman Act (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain I, competency 002
Marketing principles 17
A bicycle maker sorts its customers by their activities, interests and opinions, for example 'weekend trail riders who care about the outdoors'. Which type of market segmentation is this?Wikipedia, Market segmentation. Written to TExES Marketing 6–12 (275) Domain II, competency 004
A cereal maker mails $2 back to every shopper who sends in a proof of purchase. In the promotional mix as the Texas Marketing standards sort it, what is this rebate?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain II, competency 006
A class designs the package for a new snack. Under the federal Fair Packaging and Labeling Act, the label must give the identity of the product and the maker's name and place of business. What else must it state?15 U.S.C. 1453, Fair Packaging and Labeling Act, requirements of labeling (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain II, competency 004
A coffee shop owner planning a second location downloads Census figures on the age and income of people living nearby. What kind of data is she using?Wikipedia, Secondary data. Written to TExES Marketing 6–12 (275) Domain II, competency 004
A company makes running shoes only for runners with very wide feet, a small group of buyers that the large brands pass over. What is this strategy called?Wikipedia, Niche market. Written to TExES Marketing 6–12 (275) Domain II, competency 004
A government lets no more than 500,000 foreign-made cars into the country each year. What is this trade restriction called?Wikipedia, Import quota. Written to TExES Marketing 6–12 (275) Domain II, competency 007
A hotel chain plans its marketing as a service business, so it works with an extended marketing mix of seven Ps. Which three does that mix add to product, price, place and promotion?Wikipedia, Marketing mix. Written to TExES Marketing 6–12 (275) Domain II, competency 005
A new streaming service opens at $2 a month, far under its rivals, to win a wide share of the market quickly. Which pricing term from the Texas Marketing standards names this?Wikipedia, Penetration pricing. Written to TExES Marketing 6–12 (275) Domain II, competency 005
A sales contract for goods says nothing special about who must do what. Under the Uniform Commercial Code, what are the general obligations of the seller and of the buyer?Uniform Commercial Code §2-301, General Obligations of Parties (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain II, competency 006
A sealed container of shoes crosses the ocean by ship, goes on by rail and reaches the store by truck, and the shoes are never unpacked on the way. Which method of transportation in the Texas Marketing standards is this?Wikipedia, Intermodal freight transport. Written to TExES Marketing 6–12 (275) Domain II, competency 005
A skin-care company sends a video creator free products and pays her for each post that praises them. Under the Federal Trade Commission's endorsement guides, what must be done about that relationship?16 CFR 255.5, Disclosure of material connections (eCFR). Written to TExES Marketing 6–12 (275) Domain II, competency 006
A student business sells phone cases for $20 each. Each case costs $8 to make, and fixed costs come to $6,000 a year. How many cases must it sell in a year to break even?Wikipedia, Break-even point. Written to TExES Marketing 6–12 (275) Domain II, competency 005
A Texas salsa maker gives a firm in Japan the right, for five years, to make and sell salsa there under its recipe and trademark. Which way of entering a foreign market is this?Wikipedia, Foreign market entry modes. Written to TExES Marketing 6–12 (275) Domain II, competency 007
During a sales presentation a customer says, 'I like it, but it costs more than I planned to spend.' Which step of the selling process in the Texas Marketing standards has the salesperson reached?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain II, competency 006
Sales of a game console climbed quickly for two years and have now flattened out at their highest level. Of the four product life cycle stages in the Texas Marketing standards, which is the console in?Wikipedia, Product life-cycle management (marketing). Written to TExES Marketing 6–12 (275) Domain II, competency 005
The Texas Marketing course names seven core functions of marketing. Which one does it sum up as how products reach the final user?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain II, competency 004
The U.S. dollar loses value against the euro. What does this do to a Texas boot maker that sells boots in Europe and buys its leather there?Wikipedia, Exchange rate. Written to TExES Marketing 6–12 (275) Domain II, competency 007
Business communication, problem solving and technology 9
A class planning the opening of a school store draws a bar chart with one bar for each task, laid along a calendar to show when the task starts and ends. What is this project management tool?Wikipedia, Gantt chart. Written to TExES Marketing 6–12 (275) Domain III, competency 008
A customer orders from an online store by clicking 'I agree' and never signs anything on paper. What does the federal electronic signatures law say about such a contract?15 U.S.C. 7001, Electronic Signatures in Global and National Commerce Act (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain III, competency 009
A florist rewrites her product pages so that they appear higher when people search for wedding flowers, without buying any ads. What is this practice called?Wikipedia, Search engine optimization. Written to TExES Marketing 6–12 (275) Domain III, competency 009
A game maker's website is aimed at elementary school children and asks for their email addresses. The federal children's online privacy rule covers personal information collected from children under what age?16 CFR 312.2, Children's Online Privacy Protection Rule, definitions (eCFR). Written to TExES Marketing 6–12 (275) Domain III, competency 009
A new online shop wants its own .com address. Through what kind of organization does a business reserve an Internet domain name?Wikipedia, Domain name registrar. Written to TExES Marketing 6–12 (275) Domain III, competency 009
A retailer buys a backpack from the wholesaler for $40 and puts it on the shelf at $50. What is the markup as a percentage of the wholesale cost?Wikipedia, Markup (business). Written to TExES Marketing 6–12 (275) Domain III, competency 008
A school store takes in $2,000 in sales in a month and has $1,700 in total expenses. What is its profit margin for the month?Wikipedia, Profit margin. Written to TExES Marketing 6–12 (275) Domain III, competency 008
A student types a business letter in modified block format. Which parts of the letter begin at the center point of the page instead of the left margin?Purdue University Online Writing Lab, Writing the Basic Business Letter. Written to TExES Marketing 6–12 (275) Domain III, competency 008
Two weeks into a group marketing project, members begin to voice their opinions openly and clash over who leads and who does what. Which of Tuckman's stages of group development is the team in?Wikipedia, Tuckman's stages of group development. Written to TExES Marketing 6–12 (275) Domain III, competency 008
Marketing education program 12
A high school and a community college sign a written commitment, approved each year by their lead administrators, that links a marketing program to college credit so that students do not repeat coursework. What does federal career and technical education law call it?20 U.S.C. 2302, definitions of the Perkins career and technical education act (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain IV, competency 010
A marketing coordinator places a 15-year-old in a retail job covered by the federal hours rule for 14- and 15-year-olds. On an evening in October, by what time must the student's shift end?29 CFR 570.35, Hours of work permitted for minors 14 and 15 years of age (eCFR). Written to TExES Marketing 6–12 (275) Domain IV, competency 011
A marketing teacher runs a group brainstorm on names for the school store. Which rule of brainstorming keeps the ideas coming during the session?Wikipedia, Brainstorming. Written to TExES Marketing 6–12 (275) Domain IV, competency 012
A practicum student describes a co-worker's behavior to the program coordinator. By the Equal Employment Opportunity Commission's account, which situation amounts to unlawful harassment?U.S. Equal Employment Opportunity Commission, Harassment. Written to TExES Marketing 6–12 (275) Domain IV, competency 011
A student expectation in the Texas Marketing standards reads 'explain key pricing terms, including odd/even pricing, loss leaders, prestige pricing' and more. What does the word 'including' tell the teacher about that list?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain IV, competency 010
At a chapter meeting a member moves that the chapter run a holiday fundraiser, and another member calls out 'Second.' What has the second done?Wikipedia, Second (parliamentary procedure). Written to TExES Marketing 6–12 (275) Domain IV, competency 011
DECA, the student organization that marketing programs commonly join, was formed in 1946. What name do its letters come from?Wikipedia, DECA (organization). Written to TExES Marketing 6–12 (275) Domain IV, competency 011
For the one-credit Marketing course in the Texas standards, which grades are recommended, and which course is the recommended prerequisite?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain IV, competency 012
The implementation paragraph of the Texas Marketing course names one set of student expectations that districts must teach as an integral part of the course. Which set is it?19 Texas Administrative Code §127.262, Marketing, adopted 2025 (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain IV, competency 011
The Texas standards describe Practicum in Marketing as a paid or unpaid experience. How many credits does the course carry, and for which grades is it recommended?19 Texas Administrative Code §127.297, Practicum in Marketing, adopted 2015 (Texas Education Agency's file of Chapter 127, Subchapter F). Written to TExES Marketing 6–12 (275) Domain IV, competency 010
Under written arrangements between a school and employers, marketing students spend part of each day in class and part at a job, with school and employer planning and supervising both. What does federal career and technical education law call this method?20 U.S.C. 2302, definitions of the Perkins career and technical education act (Legal Information Institute copy). Written to TExES Marketing 6–12 (275) Domain IV, competency 011
Who has the legislative authority to adopt the Texas Essential Knowledge and Skills on which a marketing teacher's lessons must be based?Texas Education Agency, Texas Essential Knowledge and Skills. Written to TExES Marketing 6–12 (275) Domain IV, competency 010
How this list was compiled: Our own questions, written to the exam framework of TExES Marketing 6–12 (275) in Section 3 of the preparation manual on the Texas Educator Certification Examination Program website, https://www.tx.nesinc.com/Content/StudyGuide/TX_SG_obj_275.htm (copyright Texas Education Agency), read 2026-10-15: 100 selected-response questions in four domains, Foundations of Marketing about 25%, Marketing Principles 33%, Business Communication, Problem Solving and Technology 17%, Marketing Education Program 25%. This bank holds 50 in those shares: 12, 17, 9 and 12. Every fact was read on the public page named under its question, each opened 2026-10-15: the Texas Essential Knowledge and Skills for Marketing (19 TAC §127.262, Legal Information Institute copy) and for Practicum in Marketing (19 TAC §127.297, the Texas Education Agency's own file of the rule), the U.S. Code (15 U.S.C. 1, 1453, 2053 and 7001; 20 U.S.C. 2302) and the Uniform Commercial Code (§2-301 and §2-314) in the Legal Information Institute's copies, the Code of Federal Regulations (16 CFR 255.5 and 312.2, 29 CFR 570.35), the Equal Employment Opportunity Commission, the Small Business Administration, the National Bureau of Economic Research, the Texas Comptroller of Public Accounts, the Texas Education Agency, Purdue University's Online Writing Lab and 25 Wikipedia articles, each named under its question. Six answers are arithmetic from a rule the source gives. Licence: Questions, choices and explanations are original work of this site.
How it works
A free TExES Marketing 6-12 practice test with 50 questions written for this site, spread over the four domains of exam 275. It is unofficial and not affiliated with, endorsed by or sponsored by the Texas Education Agency or Pearson.
Read the full guide
The four domains of exam 275
Marketing Principles is about 33% of the exam. Foundations of Marketing and Marketing Education Program are 25% each, and Business Communication, Problem Solving and Technology is 17%. This bank follows suit with 17, 12, 12 and 9 questions.
Questions and time
The exam page gives 100 selected-response questions and 4 hours 45 minutes of testing in a 5-hour appointment. Fifty questions in 142 minutes is the same pace.
Texas sources
Nine questions were written from Texas pages: the state standards for Marketing and Practicum in Marketing (19 TAC §127.262 and §127.297), the Comptroller's sales tax page and the Texas Education Agency.
The Texas Marketing course names seven core functions: marketing planning, marketing-information management, pricing, product/service management, promotion, channel management and selling.
Six answers are arithmetic: sales tax, productivity, return on investment, break-even point, markup and profit margin.
Questions and answers
Is there a TExES Marketing 6-12 (275) study guide?
Yes, a free one: the preparation manual on the Texas Educator Certification Examination Program site. Section 3 gives the four domains and 12 competencies of exam 275, and each answer on this page is marked with its competency.
Are these real TExES Marketing 6-12 questions?
No. Each was written for this site from one competency of the framework and one public source. The sample questions in the manual were not used, and no exam question is copied or reworded.
What is on the TExES Marketing 6-12 exam?
Business and economics basics, the marketing mix, pricing, promotion, selling and international trade, business communication and technology, and the teacher's own work: the Texas standards, work-based learning and career and technical student organizations.
What is the passing score for TExES Marketing 6-12?
The exam page lists 240. That is a scaled score, and some questions on the exam may not count, so a tally of right answers on a practice page cannot be converted into it.