A bottled-tea maker wants shoppers to think of its drink as the low-sugar choice among its rivals. What is the term for shaping the place a brand holds in the customer's mind?Answer: Positioning. Source: Wikipedia, "Positioning (marketing)". Written to GACE Marketing (716) testlet 227, objective 0001
A customer buys a phone, and the clerk suggests a case and a screen protector to go with it. What is this technique called?Answer: Cross-selling. Source: Wikipedia, "Cross-selling". Written to GACE Marketing (716) testlet 227, objective 0003
A firm sold $2 million of running shoes last year in a market where all sellers together sold $10 million. What was the firm's market share?Answer: 20%. Source: Wikipedia, "Market share". Written to GACE Marketing (716) testlet 227, objective 0001
A hotel chain keeps each guest's stays, preferences and complaints in one database so that staff at any location can serve the guest well. What is the term for this practice?Answer: Customer relationship management. Source: Wikipedia, "Customer relationship management". Written to GACE Marketing (716) testlet 227, objective 0003
Show all 52 questions (48 more)
Marketing foundations, continued
A soft-drink company brings eight consumers into a room, where a moderator leads an open discussion of a new flavor. Which research method is this?Answer: A focus group. Source: Wikipedia, "Focus group". Written to GACE Marketing (716) testlet 227, objective 0002
A sportswear company divides its market by age, income and household size before it chooses whom to target. Which kind of segmentation is this?Answer: Demographic. Source: Wikipedia, "Market segmentation". Written to GACE Marketing (716) testlet 227, objective 0001
A store draws a simple random sample from its 5,000 loyalty-card customers. What must be true of the way the sample is drawn?Answer: Each customer has the same chance of being picked. Source: Wikipedia, "Simple random sample". Written to GACE Marketing (716) testlet 227, objective 0002
Before deciding whether to open on Mondays, a restaurant owner reads the visitor counts that the state tourism office has already published. What kind of data is she using?Answer: Secondary data. Source: Wikipedia, "Secondary data". Written to GACE Marketing (716) testlet 227, objective 0002
In a SWOT analysis for a family-owned bakery, where does the opening of a large chain bakery across the street belong?Answer: Threats. Source: Wikipedia, "SWOT analysis". Written to GACE Marketing (716) testlet 227, objective 0001
In personal selling, what is prospecting?Answer: Searching for likely new customers. Source: Wikipedia, "Personal selling". Written to GACE Marketing (716) testlet 227, objective 0003
Which is the first stage of the consumer buying decision process?Answer: Recognizing a problem or need. Source: Wikipedia, "Buyer decision process". Written to GACE Marketing (716) testlet 227, objective 0003
Which step comes first in the marketing research process?Answer: Defining the problem. Source: Wikipedia, "Marketing research process". Written to GACE Marketing (716) testlet 227, objective 0002
Business concepts and skills 8
A nonexempt clerk has a regular rate of $14 an hour. Under the Fair Labor Standards Act, what is the lowest rate her employer may pay for each hour beyond forty in a workweek?Answer: $21.00. Source: Legal Information Institute, Cornell Law School, 29 U.S.C. § 207, "Maximum hours". Written to GACE Marketing (716) testlet 228, objective 0002
A sales manager makes every decision alone and expects the team to carry it out without discussion. Which leadership style is this?Answer: Autocratic. Source: Wikipedia, "Leadership style". Written to GACE Marketing (716) testlet 228, objective 0001
After the holiday season a regional director checks each store's results against the standards in the plan, to find errors and fix them. Which function of management is this?Answer: Controlling. Source: Wikipedia, "Control (management)". Written to GACE Marketing (716) testlet 228, objective 0001
An employer refuses to promote a qualified worker because of her religion. Which federal law does the refusal violate?Answer: Title VII of the Civil Rights Act of 1964. Source: U.S. Equal Employment Opportunity Commission, "Title VII of the Civil Rights Act of 1964". Written to GACE Marketing (716) testlet 228, objective 0002
During a sales meeting a manager says she welcomes questions, but she crosses her arms, checks her watch and avoids eye contact. Which kind of communication is undercutting her words?Answer: Nonverbal communication. Source: Wikipedia, "Nonverbal communication". Written to GACE Marketing (716) testlet 228, objective 0002
Under which form of ownership is there no legal separation between the owner and the business, so that the owner is personally liable for its debts?Answer: Sole proprietorship. Source: U.S. Small Business Administration, "Choose a business structure". Written to GACE Marketing (716) testlet 228, objective 0001
Which business structure's profits can be taxed twice: once when the company earns them and again when shareholders are paid dividends?Answer: C corporation. Source: U.S. Small Business Administration, "Choose a business structure". Written to GACE Marketing (716) testlet 228, objective 0001
Which document sets out the duties and responsibilities of a position and the person to whom its holder reports?Answer: A job description. Source: Wikipedia, "Job description". Written to GACE Marketing (716) testlet 228, objective 0002
The marketing mix 12
A bottled-water brand is meant for the mass market, so its maker seeks out every kind of outlet that reaches a broad base of buyers. Which approach to distribution is this?Answer: Intensive distribution. Source: Wikipedia, "Distribution (marketing)". Written to GACE Marketing (716) testlet 229, objective 0002
A furniture maker orders lumber so that each load arrives just as the factory needs it, and almost nothing sits in a warehouse. Which approach to inventory is this?Answer: Just-in-time. Source: Wikipedia, "Lean manufacturing". Written to GACE Marketing (716) testlet 229, objective 0002
A local news program reports on a grocery chain's food drive. The chain did not pay for the coverage and did not control what was said. What did the chain receive?Answer: Publicity. Source: Wikipedia, "Publicity". Written to GACE Marketing (716) testlet 229, objective 0003
A peach grower sells her fruit to shoppers at her own roadside stand. Which channel of distribution is she using?Answer: A direct, or zero-level, channel. Source: Wikipedia, "Distribution (marketing)". Written to GACE Marketing (716) testlet 229, objective 0002
A shop prices a lamp at $90, which is its cost plus a markup of 50% of that cost. What did the lamp cost the shop?Answer: $60.00. Source: Wikipedia, "Markup (business)". Written to GACE Marketing (716) testlet 229, objective 0001
A store's ad calls a blender "half price, this week only" when that is its everyday price. Which standard of the Federal Trade Commission Act does the ad break?Answer: The ban on unfair or deceptive acts or practices. Source: Legal Information Institute, Cornell Law School, 15 U.S.C. § 45, "Unfair methods of competition unlawful; prevention by Commission". Written to GACE Marketing (716) testlet 229, objective 0003
A T-shirt stand pays $900 a month in rent and fees. Each shirt costs the stand $7 and sells for $16. How many shirts must it sell in a month to cover all its costs?Answer: 100. Source: Wikipedia, "Break-even point". Written to GACE Marketing (716) testlet 229, objective 0001
Coupons, contests and free samples belong to which element of the promotional mix?Answer: Sales promotion. Source: Wikipedia, "Sales promotion". Written to GACE Marketing (716) testlet 229, objective 0003
In the AIDA model of how advertising works, through which four steps does a customer pass?Answer: Attention, interest, desire, action. Source: Wikipedia, "AIDA (marketing)". Written to GACE Marketing (716) testlet 229, objective 0003
The maker of a new laundry soap sets its price low at launch so that the product reaches a wide part of the market fast. What is this strategy called?Answer: Penetration pricing. Source: Wikipedia, "Penetration pricing". Written to GACE Marketing (716) testlet 229, objective 0001
Sales of a product have leveled off, many competitors sell close copies, and prices are falling. Which stage of the product life cycle is this?Answer: Maturity. Source: Wikipedia, "Product life-cycle management (marketing)". Written to GACE Marketing (716) testlet 229, objective 0001
Which intermediary buys goods in large quantities from producers and resells them mainly to retailers and other businesses, not to the public?Answer: A wholesaler. Source: Wikipedia, "Wholesaling". Written to GACE Marketing (716) testlet 229, objective 0002
Technology, economics and careers 8
A concert promoter prices tickets well below the price at which the number of seats equals the number of tickets fans want. What will the market show?Answer: A shortage: more tickets wanted than offered. Source: Wikipedia, "Shortage". Written to GACE Marketing (716) testlet 502, objective 0001
A high school senior takes a marketing class in the morning and spends afternoons at a paid job tied to the class, earning school credit for both. What is this arrangement called?Answer: Cooperative education. Source: Wikipedia, "Cooperative education". Written to GACE Marketing (716) testlet 502, objective 0002
A marketing student wants to see how next year's profit would change if the price rose by 5% and then by 10%, with every total recalculated at once. Which software fits the task?Answer: A spreadsheet. Source: Wikipedia, "Spreadsheet". Written to GACE Marketing (716) testlet 502, objective 0001
A new marketing teacher is asked to advise the school's chapter of the student organization whose mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Which is it?Answer: DECA. Source: Wikipedia, "DECA (organization)". Written to GACE Marketing (716) testlet 502, objective 0002
A packaging manufacturer takes orders through its website from the food companies that buy its boxes. Which kind of e-commerce is this?Answer: Business-to-business. Source: Wikipedia, "Business-to-business". Written to GACE Marketing (716) testlet 502, objective 0001
A student wants to know the earnings and the job outlook for a career in advertising sales. Which federal handbook, covering hundreds of occupations, should her teacher point her to?Answer: The Occupational Outlook Handbook. Source: Wikipedia, "Occupational Outlook Handbook". Written to GACE Marketing (716) testlet 502, objective 0002
Before asking a bank for a loan, the founder of a new shop writes a document with a company description, a market analysis and financial projections. What is this document?Answer: A business plan. Source: U.S. Small Business Administration, "Write your business plan". Written to GACE Marketing (716) testlet 502, objective 0001
Teamwork, public speaking and a professional attitude are examples of which group of skills that employers look for in every field?Answer: Soft skills. Source: Wikipedia, "Soft skills". Written to GACE Marketing (716) testlet 502, objective 0002
Financial literacy 12
A borrower's monthly debt payments come to $1,200 and her gross monthly income is $4,000. What is her debt-to-income ratio?Answer: 30%. Source: Consumer Financial Protection Bureau, "What is a debt-to-income ratio?". Written to GACE Marketing (716) testlet 501, objective 0003
A cardholder pays her statement balance in full by the due date every month. What does the card's grace period then spare her?Answer: Interest on her new purchases. Source: Consumer Financial Protection Bureau, "What is a grace period for a credit card?". Written to GACE Marketing (716) testlet 501, objective 0003
A health plan member pays a flat $25 at each visit to her doctor once her deductible is met, whatever the visit costs. What is this charge called?Answer: A copayment. Source: HealthCare.gov Glossary, "Copayment". Written to GACE Marketing (716) testlet 501, objective 0002
A parent buys a life insurance policy and names her son to be paid if she dies. In the language of the policy, what is the son?Answer: The beneficiary. Source: Wikipedia, "Beneficiary". Written to GACE Marketing (716) testlet 501, objective 0002
A retiree keeps all her savings in an account that pays a fixed 1% a year while prices rise 3% a year. Which investment risk is wearing down what her money can buy?Answer: Inflation risk. Source: Investor.gov, U.S. Securities and Exchange Commission, "What is Risk?". Written to GACE Marketing (716) testlet 501, objective 0003
For years an adviser mails his clients statements showing steady gains. In truth he has bought no securities and pays clients who cash out with deposits from newer clients. What is this fraud called?Answer: A Ponzi scheme. Source: Investor.gov, U.S. Securities and Exchange Commission, "Ponzi Scheme". Written to GACE Marketing (716) testlet 501, objective 0003
In one year a plan member's deductible, copayments and coinsurance for in-network care reach a set ceiling, and the plan then pays 100% of covered benefits. What is that ceiling called?Answer: The out-of-pocket maximum. Source: HealthCare.gov Glossary, "Out-of-pocket maximum/limit". Written to GACE Marketing (716) testlet 501, objective 0002
Jordan has $300 and must choose between a weekend concert trip and a used bicycle. He buys the bicycle. What is the opportunity cost of his choice?Answer: The concert trip he gave up. Source: Wikipedia, "Opportunity cost". Written to GACE Marketing (716) testlet 501, objective 0001
Over the year an employer withheld $3,100 of federal income tax from a worker's pay, and her return shows a tax of $2,650 for the year. What follows?Answer: A refund of $450. Source: Internal Revenue Service, "Tax withholding". Written to GACE Marketing (716) testlet 501, objective 0001
Parents want an account with tax advantages that is designed for saving toward a child's future education costs. Which fits?Answer: A 529 plan. Source: Investor.gov, U.S. Securities and Exchange Commission, "529 Plans". Written to GACE Marketing (716) testlet 501, objective 0001
Two savings accounts quote the same interest rate, but one compounds daily and the other once a year. Which disclosed figure lets a saver compare what each will really pay over a year?Answer: The annual percentage yield. Source: Legal Information Institute, Cornell Law School, 12 CFR § 1030.2, "Definitions" (Truth in Savings, Regulation DD). Written to GACE Marketing (716) testlet 501, objective 0002
Why is the federal income tax described as progressive?Answer: Higher layers of income are taxed at higher rates. Source: Internal Revenue Service, "Federal income tax rates and brackets". Written to GACE Marketing (716) testlet 501, objective 0001
How this list was compiled: Our own questions, written to the framework of the GACE Marketing (6–12) assessment, test code 716, on the GACE website of the Georgia Professional Standards Commission and Evaluation Systems, Pearson (https://www.gace.es.pearson.com/studyguide/framework/716 and https://www.gace.es.pearson.com/test/716, read 2026-10-15): five testlets, 130 selected-response questions in all: 227 Marketing Foundations (about 30 questions, 45 minutes, three objectives); 228 Business Concepts and Skills for Marketing (about 20, 30 minutes, two objectives); 229 The Marketing Mix (about 30, 45 minutes, three objectives); 502 Technology, Economics, and Career Development (about 20, 30 minutes, two objectives); 501 Financial Literacy (about 30, 45 minutes, three objectives); the objectives of a testlet carry equal weight. This bank holds 12, 8, 12, 8 and 12, four questions for each of the thirteen objectives. Every fact was read on 2026-10-15 on the page named under its question: the U.S. Small Business Administration, the Equal Employment Opportunity Commission, the United States Code and the Code of Federal Regulations at the Legal Information Institute of Cornell Law School, the Internal Revenue Service, HealthCare.gov, the Consumer Financial Protection Bureau, Investor.gov of the Securities and Exchange Commission, and Wikipedia; the six answers that rest on arithmetic were each worked a second time. Licence: Questions, choices and explanations are original work of this site.
How it works
This GACE marketing education study guide is 52 practice questions of our own, spread like the five testlets of Marketing (6–12), test 716. It is unofficial: the Georgia Professional Standards Commission and Pearson have no part in it.
Read the full guide
The five testlets
Marketing Foundations (227) and The Marketing Mix (229) have about 30 questions each, Business Concepts and Skills for Marketing (228) about 20, Technology, Economics, and Career Development (502) about 20, and Financial Literacy (501) about 30, by the framework at gace.es.pearson.com read October 15, 2026.
What each one asks
227: marketing concepts, research, customer relations and selling. 228: business organization, leadership, human resources and communication. 229: product planning and pricing, distribution, promotion. 502: technology, economics and career programs. 501: financial planning, consumer information and risk, investing, credit and debt.
The clock
A real testlet runs 30 or 45 minutes, a minute and a half a question. A timed round here keeps that pace: 52 questions in 78 minutes.
Six questions here need arithmetic: market share, markup, break-even, overtime pay, a tax refund and a debt-to-income ratio.
Questions and answers
Is there an official GACE Marketing Education study guide?
Yes. The GACE website has a study guide for the assessment, under the name Marketing (6–12), test code 716. These questions follow its framework, and none is taken or reworded from its sample questions.
How many questions are on the GACE Marketing test?
130 selected-response questions in five testlets. The five clocks total 3 hours 15 minutes, and each testing session adds 15 minutes for a tutorial and a nondisclosure agreement.
What score do you need to pass GACE Marketing?
The GACE site asks for an assessment-level score of 220 or higher, with the floor, a minimum score, met on each of the five testlets. Scores are reported on a scale of 100 to 300.