• 59 questions

Google Ads Certification Practice Test

Search, Display, Video, Shopping, Apps and Measurement: each answer links to the Google Ads Help article that settles it.

Which rating is the highest on the Ad Strength scale for responsive search ads?

Pick an answer, then press Check answer. Then you see Correct or Not quite, with the reason. Keys: A to D pick, Enter checks.

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Exam mode: 50 questions, 75 minutes, 40 right to pass (80%).

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Unofficial practice questions, not affiliated with Google LLC. Bank checked October 9, 2026.

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Google Ads Search, continued

  • A retailer reports the value of each sale and wants bids set to maximize conversion value at an average return on ad spend that it chooses. Which strategy is that? Google Ads Help: About Target ROAS bidding
  • A retailer with a large, well-developed website wants Search ads targeted from the site's content instead of a keyword list. Which ad type does that? Google Ads Help: About Dynamic Search Ads
  • A shop wants to bid more for certain searches without changing its base bids. What is raising or lowering bids by a percentage called? Google Ads Help: About bid adjustments
  • After a change of bid strategy, a campaign shows the status Learning. Which of these mainly affects how long the learning period lasts? Google Ads Help: Duration of the learning period for campaigns and what affects it
  • An advertiser has added one negative keyword and also wants to exclude searches that use a synonym of it. What does Google Ads Help say to do? Google Ads Help: About negative keywords
  • An advertiser wants as many conversions as possible at an average cost of about 20 dollars each. Which bid strategy takes that figure as its target? Google Ads Help: About Target CPA bidding
  • An advertiser wants the most steering over which searches show an ad and writes the keyword in square brackets, as [garden shed]. Which match type is this? Google Ads Help: About keyword matching options
  • An advertiser wants to plan next quarter's spend and see what changing campaigns might do to key metrics. Which tool is made for this? Google Ads Help: About Performance Planner
  • An advertiser's maximum CPC bid is 2 dollars. What does Google Ads Help say about the actual CPC charged for a click? Google Ads Help: Actual cost-per-click (CPC): Definition
  • Before launch, an advertiser wants to find new keywords and see estimates of how many searches they get. Which tool does this? Google Ads Help: Use Keyword Planner
  • Google AdWords was given a new name in 2018. What is the product called now? Google, The Keyword blog: Introducing simpler brands and solutions for advertisers and publishers
  • How many headlines can an advertiser provide for a single responsive search ad? Google Ads Help: About responsive search ads
  • In a Search auction, what is used to decide whether an ad is eligible to show and, if it is, where on the page it appears? Google Ads Help: About Ad Rank
  • In Google Ads, what is a search term? Google Ads Help: About the search terms report
  • Quality Score is given as a number from 1 to 10. At which level is it available? Google Ads Help: About Quality Score for Search campaigns
  • Which ad rotation setting favors the ads in the ad group that are expected to do better than the rest? Google Ads Help: Use ad rotation
  • Which asset adds more links to an ad, taking people to specific pages of the site such as store hours? Google Ads Help: About sitelink assets
  • Which match type shows ads on searches that include the meaning of the keyword, reaching more searches than exact match and fewer than broad match? Google Ads Help: About keyword matching options
  • Which measure, running from 0% to 100%, estimates how well a Google Ads account is set to perform and comes with a list of recommendations? Google Ads Help: About optimization score
  • Which of these is one of the three components of Quality Score? Google Ads Help: About Quality Score for Search campaigns
  • Which rating is the highest on the Ad Strength scale for responsive search ads? Google Ads Help: About Ad Strength for responsive search ads

Google Ads Display 6

  • A campaign should reach people who probably fall in a particular age range and parental status. Which targeting is this? Google Ads Help: About demographic targeting
  • A shop wants to show ads to people who have already interacted with its brand, such as past site visitors. Which audience is built from that? Google Ads Help: About your data segments
  • An advertiser uploads images, headlines, logos and descriptions, and Google AI generates the ad combinations. Which ad type is this? Google Ads Help: About responsive display ads
  • An advertiser wants to use customer information it has collected, online and offline, to reach those customers again across Google. Which feature is that? Google Ads Help: About Customer Match
  • What does Google Ads adjust so that one responsive display ad can fit the available ad slots? Google Ads Help: About responsive display ads
  • Which Display campaign feature finds the best performing audience segments, made up of people with the highest likelihood of meeting the conversion goals? Google Ads Help: About Display ads and the Google Display Network

Google Ads Video 8

  • A viewer lets an in-feed video ad autoplay inline without clicking it. After at least how many seconds is a view counted? Google Ads Help: About YouTube ads and view metrics
  • Besides YouTube, where do Video campaigns show ads? Google Ads Help: About Video campaigns
  • By the video ad formats article, how long can a non-skippable in-stream ad be? Google Ads Help: About video ad formats
  • For which ad formats are TrueView views not counted, because viewers cannot skip the ad? Google Ads Help: About YouTube ads and view metrics
  • On a skippable in-stream ad, after how many seconds does the viewer get the option to skip? Google Ads Help: About video ad formats
  • Which tool measures a video campaign's effect on goals such as ad recall and brand awareness, in place of clicks and views? Google Ads Help: About Brand Lift
  • Which video ad format consists of a thumbnail image from the video with some text and invites people to click to watch? Google Ads Help: About video ad formats
  • Which video ad format is a non-skippable ad lasting between 5 and 6 seconds? Google Ads Help: About video ad formats

Shopping ads 5

  • A retailer does not write each Shopping ad. What creates the ads from the information in the product feed? Google Ads Help: What makes up a Shopping ad
  • Can a retailer's Shopping ad and its text ad both appear for the same search? Google Ads Help: About Shopping ads
  • In a Shopping campaign, what does a retailer create to choose which items of the inventory to bid on? Google Ads Help: About Shopping ads
  • What do Shopping ads rely on, in place of keywords, when deciding where and how to show? Google Ads Help: About Shopping ads
  • Which campaign type reaches the whole Google Ads inventory (YouTube, Display, Search, Discover, Gmail and Maps) with one campaign? Google Ads Help: About Performance Max campaigns

Google Ads Apps 5

  • An App campaign will run on Search, Google Play and YouTube. What must the advertiser create for each of those networks? Google Ads Help: About App campaigns
  • For which of these campaign types can an advertiser not create a custom experiment? Google Ads Help: Set up a custom experiment
  • How does an App campaign arrive at the ads it serves? Google Ads Help: About App campaigns
  • What does an advertiser add to an App campaign before the campaign optimizes the ads automatically? Google Ads Help: About App campaigns
  • Which of these is a property where App campaigns promote an app, as named in Google Ads Help? Google Ads Help: About App campaigns

Google Ads Measurement 8

  • A site turns on consent mode. Which statement matches Google Ads Help? Google Ads Help: About consent mode
  • Conversion actions now use data-driven attribution. Which other attribution model does Google Ads Help say is still supported? Google Ads Help: About attribution models
  • Enhanced conversions send Google first-party data about customers, for example an email address. What is done to the data first? Google Ads Help: About enhanced conversions
  • For most conversion sources other than offline conversions, what does the advertiser add to the website or app code to measure conversions? Google Ads Help: About conversion measurement
  • What does Google Ads call a particular thing customers do that the business values, such as a purchase? Google Ads Help: About conversion measurement
  • What is the default length of the conversion window that Google Ads Help names? Google Ads Help: About conversion windows
  • Which attribution model uses data from the advertiser's own account to decide which ads, keywords and campaigns have the greatest impact? Google Ads Help: About data-driven attribution
  • With auto-tagging turned on, which parameter is added to the URL when someone clicks an ad? Google Ads Help: About auto-tagging

How this list was compiled: Own questions, written to the subjects of the Google Ads certifications that Google lists on Skillshop (https://skillshop.withgoogle.com, whose certification catalogue is served at https://skillshop.docebosaas.com/learn/public/catalog/view/1, read 2026-10-09, with the course page of each certification) and to Google Ads Help, About Google Ads certifications (https://support.google.com/google-ads/answer/9702955, read 2026-10-09), which gives the time limit and the passing score. Facts were read on 2026-10-09 in Google Ads Help at support.google.com/google-ads. Each question names the article it was written from and links to it. Licence: Own work. Every question, wrong choice and explanation was written for this site from the public Google Ads Help articles named in each question. Nothing is copied or reworded from a Skillshop assessment, a Skillshop knowledge check, a practice product or a question dump.

How it works

This unofficial Google Ads certification practice test has 59 of our own questions on six Google Ads certifications, Search first. It is not affiliated with, endorsed by or sponsored by Google LLC, and nothing comes from the real assessments.

Read the full guide

The certifications this test follows

Skillshop lists the Google Ads certifications. By Google Ads Help, read on October 9, 2026, the Search, Display, Video, Shopping ads and Apps ones count toward a company's Google Partner status.

What is not asked here

Google Ads Help gives no question count and no section weights, so the split is ours: 27 Search questions, then 5 to 8 for each other certification. The Search Professional, Video Professional, Creative, AI-Powered Performance Ads and Grow Offline Sales certifications are left out.

  • Quality Score is a diagnostic tool and not an input in the ad auction. Ad Rank decides whether and where an ad shows.
  • Negative keywords do not cover synonyms or plurals. Add each one you want to exclude.
  • For most campaigns the spending limit is twice the average daily budget in a day and 30.4 times it in a month.

Questions and answers

What is the passing score for the Google Ads certification?

80% or more on the certification assessment, by Google Ads Help read on October 9, 2026. Exam mode on this page uses the same mark.

How long is the Google Ads certification exam?

75 minutes for each assessment. The timer cannot be paused, and if you leave the assessment it expires at once. You may then try the assessment again after one day.

Is the Google AdWords certification the same as the Google Ads certification?

Yes. Google renamed AdWords to Google Ads in 2018, so an AdWords practice test and a Google Ads practice test cover the same product.

How long does a Google Ads certification last?

One year. Google Ads Help says renewal means passing the certification assessment for the same product area again.

Is this Google Ads practice test free?

Yes. All 59 questions and their explanations are free, and no account or email address is asked for.

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